Coming up with a marketing campaign to change the mindset within the telecom industry is not easy.  It becomes more difficult when you are given really abstract keywords such as “Collaboration, Contracts, Partnership…” to work with. This was the challenge that Lisa Perez and her marketing team faced. In just a short period of time, she created and implemented a branding and marketing campaign as effective, if not more, than any I’ve ever seen from a full-blown agency. Regardless of having limited resources and each person of her team living in a different country, somehow the concepts and ideas were meshed exceptionally well together. It demonstrates what creativity, experience, commitment – and connectivity – can achieve. Positive results in sales and brand recognition could immediately be measured. I am awestruck with the achievement of Ms. Perez in raising industry awareness and bringing new concepts to mainstream discussions for our company.

Aachen, Germany

Lisa orchestrated the initial 360networks' launch into the telecom market in Europe. Through planning and execution of events, executive media interviews, sales collateral and speaking opportunities, she elevated the company from a US-based start-up to global provider in Europe. With the short timeframes and limited budget of our pre-IPO environment, her professionalism and versatility ensured maximum results for the money spent and created greater than expected, sales opportunities.

She was very effective in negotiations with vendors and fully supported the sales organization's objectives. Also, she was very comfortable working with the international broadcast networks directing CEO interviews in London.

360Networks, Reston, VA

Lisa is a top marketing and sales professional, highly regarded and has extensive international experience in B2B and B2C within the Technology and Media sectors. She is a self-starter, very committed and driven to achieve her objectives, which she exceeded - with the highest level of professionalism and integrity - for the time we worked together. Lisa was highly regarded by customers, senior management and co-workers alike, and she was always able to mobilize the appropriate resources to satisfy the customer.

FLAG Telecom, London, United Kingdom

Much of the success of FaciliCom International can be attributed to Lisa’s efforts. Her knowledge of the cultural landscape throughout Europe and her ability to devise and rapidly execute marketing and communications programs helped brand and position the company as a leader in its sector. As a result, FCI grew rapidly throughout Europe. Under her stewardship, FCI gained worldwide media attention and customer recognition that contributed significantly to sales and revenue growth.

FaciliCom International, Washington, DC